The Future of Instagram Marketing: Why Mobile Optimization Drives Organic Followers
With an ever-increasing shift of brands and creators opting to use Instagram as a marketing tool, the need to have an increase in organic growth has reached unrivaled heights. Paid advertisements, while popular and process-intense, are not as mobile-focused as they should be, as achieving long-term success on Instagram often revolves around mobile optimization.
Digital asset creation and mobile-optimized design are now the keys to authentic community building and engagement.
Instagram Audience Engagement
Mobile optimization for brands seeking growth on Instagram is not an option. Instagram is a mobile device-centered application. The app is accessed through smartphones, and therefore, visual beauty is nonnegotiable. An aesthetically organized profile, configured to display vertical high-resolution images, improves overall customer attraction and perceived engagement.
Marketers who choose to not adopt a mobile-oriented paradigm lack inspiration for optimized content [….]